He then sells the Mountain Dew brand to it. This is the first time Pepsi notices Mountain Dew's potential.
These bottles read 'by Barney and Ally' because they were originally ordered in 1951, but were stored in a warehouse until then. These are the first ACL (Applied Color Label) bottles of Mountain Dew, which read: 'by Charlie, Jim and Bill.'
It is dubbed 'Mountain Dew,' a term originally used for Tennessee mountain-made moonshine. Early '40s - Brothers Barney and Ally Hartman, who own Hartman Beverage, begin bottling a lithiated-lemon drink to be mixed with hard liquor.